Handing out flyers, posting sales, telling all your friends to stop in whenever they get a chance – you’ve done it all to urge folks to come into your boutique located in the heart of downtown. Although a few customers have come in, raved about your personalized customer service, and even referred a few friends your way, it’s been a challenge to get more patrons through the door.
Here’s where the Internet is going to become your best friend. As per Statista, there are almost 4.54 billion people using the internet, which covers about 59% of the world’s population, as of January 2020. Basically, a lot of people are on the Internet. So, use it to your advantage. Although building a website can seem a bit intimidating, it’s going to boost your presence in every aspect of your small business. And this doesn’t just apply to businesses – it’s relevant for any type of content that you create, from photography portfolios to building an informational landing page about your non-profit work.
Here are some tips and ways you can use a website to your advantage.
People are becoming more and more internet savvy. Knowledge is power and users look for as much information as they can before making purchase choices, donating to your cause, or simply clicking “Follow” on your social media page. You’re going to give your consumers access to you. Now, this does not mean that you will be available 24/7 to answer questions of every single consumer out there. But if you have enough information on your website to let your audience know a little bit about you and what you are trying to convey, that itself is an incredibly powerful way to reach your target users.
A website is one of the best tools to build an online presence – the advantages of this alone are endless. Going along the lines of accessibility, it’s a way for your audience to engage with your brand, business, and content at any hour of the day. Being online helps your audience find more information about your product, your portfolio, and about you through your website. Information is crucial for gaining new customers, engaging with existing customers, and communicating up-to-date news about your content. Moreover, it’s always a good idea to assume that given your market and industry, your competition already has a website of their own. If your audience finds it difficult to find you and reach your brand and content, it’s likely they will instead pay a visit to your competitor. By simply being present in a place where users are throughout most of the day, your chances of generating traffic to your content are much higher. You can also utilize SEO tools to make sure you’re constantly showing up in users’ search results.
Build a relationship
Having a digital presence allows you to build a relationship with your audience. However, for this piece, it’s important for you to keep your digital footprint going. What does that mean? Keep your website and social media platforms up to date. A neglected website or social media account can have a severely negative impact – your audience can gradually decrease as can your credibility as a business or content creator. Make sure to constantly post content to all your digital spaces and stay relevant with current events. Create pertinent content that revolves around what’s happening in your industry of choice. By doing this, your audience will feel a personal connection to your brand which in turn builds a relationship and increases your chances of users returning to your page.
Word-of-mouth in the digital age
Word-of-mouth has a slightly different meaning today. Yes, people can still talk about you when they’re getting together with friends at their favorite brunch spot. But, today, the power of sharing a post or a web page is immense. Say, for example, Jen sees a super cute wedding dress pop up on her Instagram feed. She knows her best friend’s wedding is coming up and immediately shares the post via direct messages on the platform. Her best friend swoons over the dress and checks the post to see if there’s a link to where she can buy it. Woohoo! There’s a shopping basket symbol on the post that links directly to a website. She clicks and it forwards her to the site, where she sees 50 more adorable dresses. She’s confused so she copies the link and shares it in her group texts to get everyone’s opinion. That’s the power of the digital word-of-mouth technique. Jen’s one direct message increased the traffic to your content without you having to go about and advertise it for yourself.
Boost traffic everywhere else
A website is a great way to lead your audience into checking out your other digital profiles on the Internet. This reiterates the notion that consumers in today’s day and age try and obtain as much information as possible before determining whether they want to connect with what you have to offer. This in turn, not only maintains traffic on your website, but increases your following everywhere else too. And in the commerce and e-commerce space, this is the perfect way to increase traffic and sales to your online or physical store. It has the potential to build your following on Instagram (you can visit our article here and read about why you need an Instagram profile) – an additional perk of this is if you can build a strong following here, Instagram markets for you by featuring you as a suggested account to follow based on number of followers and likes on your posts!
Ah, reviews, feedback, and comments. They can make or break what you’re trying to show off to the world. However, it’s all about how you react to them. Use these to your advantage. Positive feedback is always a great thing. Negative feedback can be incredibly discouraging when you’ve worked so hard to put your name out there. One of the easiest things to do? When you get positive feedback from your audience, respond! Acknowledge that you’ve heard your audience and show appreciation. This reiterates our point above – it builds a great relationship with your users. Ok, so, what about negative feedback? Well, it can come in many forms. Some may be quite harsh and some can just be constructive criticism. First, like with positive comments, respond. Let your audience and consumers know that you’ve heard their concerns. Second, use these as opportunities to not only improve yourself and your content, but make your audience change their minds about you. If you received some harsh comments about a client’s experience with your customer service, recognize their concerns, reach out to make it right, and learn from the encounter. If all goes well, you’ll have a happy customer, and even increase their willingness to return to your store because of your ability to turn a negative experience into a positive one. Another scenario – you’ve written an article on your blog and you have a user who disagrees with you. Again, it’s all about acknowledgement. It does not mean you have to change your opinions. Simply respond, respectfully. Recognize their opinions and express why your views may be different. A positive and respectful response in any of these situations goes a long way.
So that’s it! These were just a few tips and reasons as to why building a website can be beneficial for whatever you’re trying to communicate to the world. And if you’re looking to get started, there are many easy and fun ways to do that. You can visit website builders with pre-designed templates such as Squarespace, Wix, or Dragify to get started. And of course, if you just want a blank slate to get creative, builders like this help you do just that. Keep checking our blog and visit our Instagram and Facebook to stay up-to-date for more new and amazing content.